Kwena Music (PTY) Ltd, a subsidiary of Kwena Group Holdings, is proud to announce its strategic investment in Are You Jazz (PTY) Ltd, a rapidly emerging music performance organisation dedicated to creating platforms for up-and-coming Jazz artists to showcase their talent.
Eben de Jongh, CEO of Kwena Group Holdings, highlighted the significance of the investment, noting Kwena Music’s long-term commitment to developing young talent within the music industry.
“This investment underscores our dedication to nurturing the next generation of musicians while creating meaningful opportunities for career growth. Through our world-class recording studios, performance management support, and established distribution channels, we aim to equip artists with the tools they need to thrive,” said de Jongh.
He added that Are You Jazz’ unique ethos has already earned widespread respect within the industry.
“This partnership comes at a time when there is a renewed focus on Jazz’s cultural heritage and the importance of preserving and elevating this genre for future generations,” de Jongh commented.
Quaide Rumble, Owner and CEO of Are You Jazz, expressed his excitement about the collaboration.
“Our vision has always been to create a space where emerging Jazz artists feel truly seen, supported, and celebrated. With Kwena Music partnering with us, we’re able to open even more doors for young musicians and give them the access they deserve. This is more than an investment, it’s a commitment to the future of Jazz culture and to the artists who will carry it forward,” said Rumble.
This partnership marks a powerful step toward strengthening the Jazz landscape in South Africa and ensuring that the genre remains vibrant, innovative, and accessible to the next generation of artists.
